Philadelphia 76ers to Launch ‘Spectrum Sprint’ with Crypto.com
The Philadelphia 76ers have introduced Spectrum Sprint, a retro-inspired mobile game developed in partnership with Crypto.com. The free-to-play game combines classic side-scrolling gameplay with web3 technology, allowing players to win digital collectibles and other prizes.
Featuring Philadelphia landmarks and a finish line at the historic Spectrum arena, the game offers fans a chance to compete across multiple levels of difficulty for rewards. Prizes range from courtside seats and exclusive event invitations to private suites for future games.
The game will also have an in-person presence at select 76ers home games through pop-up arcades, giving fans additional opportunities to play and engage with the initiative.
What is Spectrum Sprint?
Spectrum Sprint uses pixel-art visuals and side-scrolling mechanics reminiscent of classic arcade games. Players guide their character through Philadelphia landmarks, including Broad Street, to reach the Spectrum arena, a venue with deep ties to the team’s history.
Participants can compete in one of four categories—Rookie, Pro, All-Star, and Legend—with leaderboards tracking the highest scores. Rewards include courtside tickets, an invitation to the Sixers Youth Foundation Gala, and a private suite for 12 guests during a game in the 2025-26 NBA season.
High scorers also unlock unique digital collectibles through the game.
Part of a Broader Initiative
The game was developed by Impossible Brief as the second installment in a three-game series celebrating the 76ers’ Nike City Edition uniforms. The first game, Buckets on Broad, debuted in November, with the final title set to launch in March.
Fans attending “Spirit of 76 Night” games can play Spectrum Sprint at pop-up arcade stations in the Wells Fargo Center. These setups will also allow participants to create Crypto.com accounts, connecting the game to the broader web3 initiative.
The partnership with Crypto.com reflects the 76ers’ approach to integrating technology into sports and fan engagement whilst highlighting key elements of the team’s legacy.
